Zogan Facelift - POWER OF SMILE
From a hobby to a lifestyle!
We are Cadrin and Helina - two sisters, two lawyers, and two beauty industry enthusiasts whose paths have led them from government agencies and international organizations straight into the beauty industry.
After completing our law degrees, we both worked for the government and at law firms—but we’ve now both been active in the beauty industry for over 20 years, gaining experience with thousands of products and techniques.
For over 25 years, we’ve been working together to support the women’s beauty community HC Naised, have organized thousands of workshops on skincare, makeup, and healthy living, and has written a beauty book „SINA Särav Ilus Naine Alati”.
A hobby has become a lifestyle!
Our story to Zogan Faceliftbegan with a friend’s recommendation - a Japanese sensei was looking for someone to help introduce his unique technique in Europe. And we were there!
CADRIN - A smile is my signature
I am Cadrin Zogan Faceliftbrand co-founder.
I’m an outgoing person, I love people, and I’m always smiling - with red lips, of course! I sincerely believe that a smile always helps, even during life’s toughest moments. In a way, I’m also a do-gooder: my mission is to leave the world a little better than I found it.
I’ve been in the beauty industry for over 25 years—something I couldn’t even have imagined when I was young. Right after high school, in 1993, I headed to London, then to Cyprus, and back to England, graduating from Coventry University with a degree in criminal and international law. I also ended up in Denmark by chance, where I continued my studies in a master’s program in European Union economics.
My professional career has taken me to the Ministry of Defense to work on preparations for NATO accession, to the Ministry of Finance to manage European Union structural funds, to universities as a lecturer and project manager, and to the Ida-Viru County Vocational Education Center as marketing director. Alongside all of this, I have had a passion for beauty.
I know all too well how important it is for a woman to look her best—using simple, quick, and effective products. That’s exactly why it was created Zogan Elixir and Zogan Facelift facial massage technique you can do on yourself. Just 1 minute a day and 1 product - simplicity is key! It’s as easy as brushing your teeth.
Would you like to take even better care of yourself? For that we have Zogan Facelift therapy - many-in-one: rejuvenating and lifting visible result and as an added bonus, your body and mind will relax as well.
I'm not afraid of getting older, but I still want to slow down the process and look my best even in my 50s! I have practised Zogan Faceliftfor 10 years. My skin and face are more radiant, less puffy, and in better shape today than they were ten years ago!
How did I discover Zogan…
I had just turned 40 when, while wearing a swimsuit, I noticed that I had developed a “bulldog chin,” or double chin. Since invasive cosmetic procedures aren’t for me, I figured that’s just how it would stay…
But there are no coincidences in life! In early spring 2016, we were introduced by Heli Randoja (promoter of Shindo, a Japanese stretching and breathing technique in Estonia) to Sensei Michiyo Nisimuratwho had come to Estonia to introduce this ancient Japanese beauty technique to the European beauty market.
In the spring of 2016, me and my sister Helina organized the first presentation of the Zogan Facelift - and within the first few minutes, we were “sold”! Sensei spoke about the philosophy behind the Zogan Facelift, which centers on the power of a smile: when a woman smiles at home, that smile spreads to her children, her husband, and from there to society as a whole. I’ve believed in the power of a smile my whole life and this just confirmed it!
Zogan Facelift isn’t just about smoothing out wrinkles. There’s a deeper philosophy of life and beauty behind it. After the demonstration, my sister and I were captivated: there was a visible, immediate change in our appearance, and we felt absolutely wonderful. Just as the soles of our feet reflect the entire body, so does our face.
Zogan Facelift - POWER OF SMILE
HELINA - a pioneer in well-being who believes in natural biohacking
I am Helina, co-founder of Zogan Facelift and a lawyer, trainer, event organizer, and entrepreneur who brings women’s communities together, and whose heart has been in the beauty industry for over 25 years.
I worked on Estonia’s EU accession process, then immersed myself for years in the world of network marketing in the beauty and wellness sector, where I discovered my greatest passion: sharing simple yet effective beauty and wellness tips. In 2022, my sister Cadrin and I published a book „SINA” - how to feel good and look radiant at any age.
Over the years, I have come to realize that we have the power to support our own daily well-being, both mentally and physically. To put it in modern terms: we can naturally “biohack” our own bodies and minds so that they function in the best possible way.
Why specifically Japanese techniques?
The appeal of Japanese techniques lies in their profound wisdom, simplicity, and effectiveness. Japanese culture emphasizes harmony between body and mind, nature and humanity, work and rest. What fascinates me most is how these practices support the natural flow of energy, mental clarity, and physical vitality.
Japanese techniques entered my life gradually. It all began with Shindo stretching techniques over 20 years ago and my Shindo sensei directed me toward both Zogan Facelift and the Tokyo-based institute, where I discovered Nishi’s morning routine.
I was inspired by the Japanese way of life: finding my own ikigai, finding joy in simplicity and cultivating daily discipline through small, meaningful rituals.
I also believe that the greatest things in life are often the simplest. The three techniques I’m sharing here are ones I’ve discovered through personal experience—and what struck me most was their simplicity and effectiveness. I’m a passionate advocate for balance and sustainability, and that’s exactly what Nishi, Shindo and Zogan Facelift.
Zogan Facelift - POWER OF SMILE
OUR MISSION
Our mission is to share small routines and rituals that help people of all ages feel good both mentally and physically & look their best.
We believe in natural biohacking, the power of a smile, and the fact that the most lasting changes come from simple, everyday choices.
